Habitat Skateboards Elevates Its Brand Footprint in the Skate Industry

Habitat Skateboards Elevates Its Brand Footprint in
the Skate Industry
Footwear Line to Launch February 2010

Dayton,
OH (November 2009) – Marking its 10-year anniversary in the skateboard
industry, Habitat Skateboards is pleased to announce the initial launch
of their skateboard footwear line, Habitat Footwear.  Since its
inception, Habitat has been committed to pure skateboarding, timeless
design and inspiration from the natural world.  

The Footwear

Designed
by skateboarders for skateboarding, Habitat Footwear boasts the core
components of comfort, weight and durability to optimize skate
performance. Consisting
of six models, the line also infuses Habitat’s signature design
principles --branded colorways, visual balance, and attention to
detail.  “After 10 years of building a solid presence in the hardgoods
market, developing a footwear line was a new creative outlet for
Habitat and a natural next step in the progression of the brand,”
stated Joe Castrucci.  “Footwear is a great platform for the evolution
of Habitat.  Pre-season sales have exceeded our goals and we are
excited for the full product launch early next year,” added Chris
Carter. 

The Team
Representing the next generation in the ever-evolving Habitat brand,
amateur skateboarders, Guru Khalsa, Marius Syvanen, Austyn Gillette,
and Alex Davis have teamed up to be the faces behind the footwear line. 

The Collaboration
Habitat is proud to celebrate and honor acclaimed mid-century wildlife
artist Charley Harper in its footwear launch.  Three Charley Harper
Artist Series decks and shoes will be available in the first season
which include classic Harper artwork printed insoles and corresponding
exterior fabric colors.   

Habitat Footwear is slated to arrive in stores in February, 2010. For more information or product images email pr@habitatfootwear.com

About Habitat Skateboards

Habitat
is rooted in street skateboarding and influenced by the surroundings we
explore as skateboarders and inhabitants on this planet. Conceptualized
in 1999 and released in 2000, Habitat continues to be a pioneer in the
skateboard industry and is recognized for iconic graphic arts, product
design, and skateboard films.